Not so long
ago, when angels investors was almost unnoticed, you had here and there some
men with know-how on specific market that have some funds to invest. They were
generally active in their industries and looking for horizontal or vertical
integration. They make only few deals at the time, but invest enough to be
listening in the board of direction, bringing mentorship, business network and
sometime direct orders or distribution channels. They had the knowledge to
identify ideas with great potential for their industry, and experiences to
understand every milestones that a new organization must achieved.
Today, the
trend is to form group of angels investors. The behaviour of investment had
change with it. Instead of few strategic investments, angels look for a larger
number of small investment, hoping that some of them will be home-run and pay
for all the others.
This
strategy brings a large flow of entrepreneurs to apply to angel groups, forcing
the hiring of permanent personal to make first selection. As no one can have a
good expertise on every market, the basic screening process is similar as VC
firms one. First question is not anymore what is your innovations, your
traction on you market. Now they ask: 1) What is you last year sales? 2) What
is your last year benefit? 3) How much
more profit will you generate if we invest?
This is not
a bad strategy, but now the angel groups are in direct competition with smaller
VCs that play in the same funding range. The good point of this is that there
is more offer to entrepreneurs in growing position. The bad news is that there
is now very little funding available for new concepts and disruptive
innovations.
There is
hope for start-up with the new law that permit smaller investment via
crowdfunding, but before this new trend get strong, we may see few years with
less than needed new corporations on the go.
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